Step by Step Guide: How to Create a Streamer Agency

With the increasing popularity of streaming platforms and Streamer Apps , more and more people want to become professional streamers . However, many don't know where to start or how to connect with the right brands. That's where a streaming agency comes in. If you are wondering how to create a streamer agency, you are in the right place!

Step 1: Research the Market

Before launching, it is essential to understand the market. What platforms are the most popular? What type of content is the most demanded? Are there unsaturated niches? Collect data and understand trends.


  • Conduct surveys to determine which platforms are preferred.
  • Analyze viewing statistics from different streamers to identify trends.

Example: When researching, you might discover that there are multiple apps and streamer platforms among the most popular like Chamet , HoneyCam , Olamet , Candychat , PoppoLive , Tango Live , and others that are gaining ground. It is essential to consider these local data.

Step 2: Define your Niche

Decide if your agency will focus on a specific niche, such as country, gender, payment methods, types of apps available, etc., or if it will cover several niches. By having a clear focus, you will be able to direct your efforts and resources more effectively.


  • Identify market segments that are less saturated.
  • Consider your own passions and interests, as working on something you are passionate about is always more rewarding.

Example: While video game streaming is widely popular, you may find that there is an increasing demand for dating streaming or cooking tutorials in your area.

Step 3: Build a Strong Brand

Create an attractive name, a professional logo and a clear mission for your agency. A strong brand identity will help you stand out in a competitive market.


  • Hire a graphic designer for a unique logo.
  • Create a tagline that communicates your value proposition in a few words.

Example: "StreamSolutions: Connecting Passions, Building Dreams."

Step 4: Connect with Streamers

Start looking for talent. You can do this by attending events, browsing streamer apps , or through referrals. Once you identify potential streamers, present your pitch and how you can help them grow.


  • Use social networks to identify emerging streamers.
  • Offer trainings, free webinars to attract streamers and introduce them to your services.

Example: You could organize an online event titled “How to monetize your passion for streaming”, and at the end, present your agency as the ideal solution.

Step 5: Establish Relationships with Brands

An essential part of a streaming agency's is connecting streamers with brands interested in sponsoring content. Build relationships with these brands, understand their goals, and provide them with streamers that align with their values ​​and target audience.


  • Create a portfolio with statistics and success stories.
  • Attend trade shows and events where brands are looking for new forms of advertising.

Example: If you work with a fitness streamer, reach out to sports or nutrition related brands and show how a collaboration could benefit them.

Step 6: Handle Legal and Financial Aspects

Make sure you have clear contracts with streamers and brands. Also, consider having an accounting system to manage income, payments and commissions.


  • Consult with a lawyer to draft contracts.
  • Use accounting software to track finances.

Example: A contract could include clauses about a streamer's exclusivity with your agency or terms of compensation for endorsements obtained.

Step 7: Promote your Agency

Use social networks, events and collaborations to publicize your agency. Word of mouth is also a powerful tool, so provide exceptional service for referrals.


  • Use advertising on social networks.
  • Create quality content that highlights the benefits of working with an agency.

Example: An article titled “5 Reasons Streamers Choose to Work With Agencies” can appeal to both streamers and brands.

Creating a streamer agency can be an excellent business opportunity in today's digital world. By following these steps and deeply understanding the needs of both streamers and brands, you will be well on your way to establishing a successful agency. Go ahead and make streaming your business!

Professional streamer working with his team


1. What tools can I use to research the market?

  • Tools like Google Trends, SEMrush or surveys on social networks are useful.

2. Is it essential to specialize in a niche?

  • No, but it can help you stand out and offer more personalized services.

3. What is the main challenge in running a streaming agency?

  • Maintaining a balance between the needs of streamers and the expectations of brands is essential.

4. How do I determine the commissions or fees of my agency?

  • Commissions are generally based on the market and the value you offer. Research similar agencies and consider your operating costs to determine a fair rate.

5. What happens if a streamer wants to end their contract early?

  • It is vital to have clauses in the contract that address this situation, such as notice periods and possible compensation or penalties.

6. Should I offer additional services, such as content production or marketing?

  • Yes, offering additional services can set you apart from other agencies and provide added value to your clients. However, make sure you have the capacity and experience to offer them with quality.

7. What platforms are essential to promote my agency?

  • Social networks like Facebook, Instagram, Tiktok, Twitter for media presence or LinkedIn for professional contacts, of course, a professional website are essential.

8. Is it advisable to work with international streamers?

  • Working with international streamers can broaden your horizons and offer more variety to brands. However, be aware of language, cultural and time barriers.

9. How do I handle conflicts between streamers and brands?

  • Communication is key. Create a space where both parties can express their concerns. As an agency, it acts as a mediator, looking for solutions that benefit both.

10. Do I need a team from the beginning or can I start alone?

  • Many agencies start with one individual and then expand their team as demand grows. If you have the skills and time to manage initial operations, you can start out on your own and hire staff as needed.